From part-time Uber® driver to freelance blogger, no doubt the “gig economy” has taken hold. Throughout the past decade, the part-time workforce in both the EU1 and the US2 has steadily risen. In fact, it’s reached nearly 28 million people in the US who moonlight on the side.3 While millennials didn’t quite invent the phenomenon, they’ve certainly branded the “side hustle” attitude and lifestyle.4
Powering the Side Hustle
Millennials and post-millennials who have grown up alongside technology advancements in mobility and connectivity are some of the largest groups to juggle multiple side jobs. Thanks to innovations like more portable PC form factors and LTE connectivity, Katie in Raleigh can launch a new business selling custom jewelry on Etsy®. They’ve also made it possible for Bryan in Shanghai to sell his Photoshop® skills to start-ups in Berlin, for Peter in Amsterdam to work part-time offering Dutch translation services to foreign investors, and for Adrian in Paris to write the next great novel during his daily train commute.
From speaking with consumers, we understand the side hustle necessitates more personalized and accessible PCs that offer people the versatility, mobility and connectivity they need. That’s why we built the new Lenovo Miix 320 – a lightweight Windows® 10 detachable that doubles as a laptop with full keyboard or portable tablet.
Lenovo Miix 320 Windows 10 detachable in Platinum Silver9
Well-versed in Versatility
The Miix 320’s detachable form factor matches a multitasker’s need for instant flexibility. For blogging or budgeting on a fully loaded laptop, simply attach the stable docking keyboard with precision touchpad and get to work wherever you are. The Miix 320 has an Intel® Atom™ X5 processor, Intel HD graphics, up to 4GB memory and up to 128GB eMMC storage5 for ample horsepower to create content. For those who need to lighten the load commuting across town, they can detach the keyboard and take the Miix 320’s 10.1-inch Full HD (1920 x 1200) touchscreen display weighing only 550g6 with Dolby® Advanced Audio™ speakers to share a pitch video with a prospective investor. The Miix 320 comes with Windows Continuum™ to automatically adapt it to laptop or tablet mode – making the multimode transitions seamless.
Miix 320 is versatile as a full laptop or touchscreen tablet
Mobile Enough for the Meeting Marathoner
Low battery life can induce anxiety, especially amongst those who are constantly on the go. To keep mobile users going, the Miix 320 has up to 10 hours of battery life,7 whether it’s working a photoshoot in the morning to tutoring the GMAT™ exam at night – all without struggling to find a power outlet. At only 17.5mm thin and weighing 1.02kg with the keyboard,6 the Miix 320 offers true mobility and productivity.
Connected to the Core
Those capitalizing on side job opportunities know building and maintaining valuable connections on and offline is key. A recent survey revealed that 79 percent of global respondents work remotely at least once a week.8 That’s where technology and the Miix 320 step in with Wi-Fi and optional dual antenna LTE connectivity, so users can enjoy connectivity on the go.9
What is clear to us is that the side hustle is a phenomenon here to stay. And Lenovo is committed to creating products like the Miix 320 that not only meets, but ultimately anticipates, the needs born out of such cultural changes. As consumers demand more from their devices than ever before, users can expect future Lenovo detachables to continue powering their on-the-go lifestyles – with next-gen features like digital pen support enabling Windows Ink™, biometric authentication enabling Windows Hello™ and lightning-fast ports for even greater productivity and convenience.
Lenovo Miix 320 Windows 10 detachable with optional LTE in Platinum Silver and Snow White9
In EMEA, the Miix 320 (keyboard included, Wi-Fi only without LTE) starts at €269 and the Miix 320 (keyboard included, with LTE) starts at €399 beginning in April 2017 on www.lenovo.com.9 The Miix 320 with Active Pen support and Microsoft Office 365™ (for 12 months) will be available in select markets beginning in July 2017 on www.lenovo.com. 9 Color options are Platinum Silver and Snow White. 9
Specs for the Lenovo Miix 320 can be found at http://bit.ly/2lecWSm.
Full 2017 MWC press kit at http://lnv.gy/2mhh0SF.
Discover more at www.lenovo.com/mwc.
1 “EU employment statistics,” Nov 2016: http://ec.europa.eu/eurostat/statistics-explained/index.php/Employment_statistics
2 “Number of part-time employees in the United States from 1990-2015 (in millions),” 2015: https://www.statista.com/statistics/192338/number-of-part-time-employees-in-the-us-since-1990/
3 “Number of part-time employees in the United States from December 2015 to December 2016 (in millions, seasonally adjusted),” Dec 2016: https://www.statista.com/statistics/192344/seasonally-adjusted-monthly-number-of-part-time-employees-in-the-us/
4“Millennials are obsessed with side hustles because they’re all we’ve got,” Quartz, June 23, 2016: http://qz.com/711773/millennials-are-obsessed-with-side-hustles-because-theyre-all-weve-got/
5 Actual available capacity is less and varies due to many factors, including formatting, partitioning and operating system, etc. which utilize part of this capacity. The available capacity may change with software updates.
6 Lenovo Miix 320 (with Wi-Fi only) weighs 1.02kg with keyboard and 550g without keyboard. Lenovo Miix 320 (with LTE) weighs 1.03kg with keyboard and 560g without keyboard.
7 All battery life claims are approximate and based on test results using the MobileMark® 2014 ver 1.5 battery life benchmark test. Actual results will vary, and depend on numerous factors including product configuration and usage, software, operating conditions, wireless functionality, power management settings, screen brightness and other factors. The maximum capacity of the battery will naturally decrease with time and usage. See https://bapco.com/products/mobilemark-2014/ for additional details.
8 “PGi’s new survey reveals the latest global telework stats,” Jun 23, 2015: https://www.pgi.com/blog/2015/06/pgi-global-telework-survey/
9 Lenovo Miix 320 with LTE is not available in North American markets. Prices do not include tax or shipping or options and are subject to change without notice; additional terms and conditions apply. Reseller prices may vary. On-shelf dates and colors may vary by geography and products may only be available in selected markets. All offers subject to availability. Lenovo reserves the right to alter product offerings, features and specifications at any time without notice.
LENOVO is a trademark of Lenovo. UBER is a trademark of Uber Technologies, Inc. ETSY is a trademark of Etsy, Inc. PHOTOSHOP is a trademark of Adobe Systems Inc. INTEL and INTEL ATOM are trademarks of Intel Corporation in the U.S. and/or other countries. DOLBY ADVANCED AUDIO is a trademark of Dolby Laboratories. WINDOWS, CONTINUUM, WINDOWS INK, WINDOWS HELLO and OFFICE 365 are trademarks of Microsoft Corporation. GMAT is a trademark of the Graduate Management Admission Council. MOBILEMARK is a trademark of Mobile Mark, Inc. All other trademarks are the property of their respective owners. ©2017, Lenovo Group Limited.