Today I’m honored to tell you that we’ve once again been recognized at the annual iF Product Design Awards with six accolades. What’s more telling than just the number of awards is that they’re for dramatically different devices. The winning products include the ThinkPad X1 Yoga convertible laptop – the gold standard for business professionals, the powerful yet portable Yoga 720 consumer convertible, the IdeaCentre 610S PC – a compact home entertainment hub, the VR-ready IdeaCentre Y710 Cube and IdeaCentre AIO Y910 gaming PCs, and the new Lenovo Smart Storage for secure local storage.
For more than 60 years, the iF Product Design Awards recognize the best of international design excellence. A distinguished panel of experts in design, industry and architecture judged more than 5,575 entries ranging from computers to cars, furniture, architecture, jewelry and more from 59 countries this year. The award’s seal of design excellence is coveted by designers and firms alike – and we’re both humbled and honored to have six of our distinct designs recognized by the global design community.
This achievement was made possible by our talented designers, who put customers at the heart of their innovations in weaving together form, function and emotion into each design. For us, design isn’t just taking abstract thoughts and turning them into reality. Each Lenovo design starts with a human-centered approach to focus on real users’ needs that guide our pursuit for the ideal balance in form and function.
The awards are a true testament to the creativity and talent across our company, and to the courage of our designers who are willing to take risks in creating new and different designs for the better.
The iF Product Design Awards ceremony will take place tomorrow, March 10, at the BMW-Welt in Munich. Full list of Lenovo winners at 2017 iF Product Design Awards:
David Hill is vice president and chief design officer of Lenovo’s PC & Smart Device business.