Who Will Design the Next Generation of Gaming Gear?

Lenovo is about to shake-up the gaming world with the new Y Series products. We are sponsoring big names from League of Legends and asking those gaming experts to help us design the next generation of products. It would seem like we are on track to start dominating the gaming world in the same way we have with our Yoga and ThinkPad products in the personal and corporate worlds. If that is the case, why pose the question in the picture above. As a PC gamer and User Experience designer myself, it makes sense that I ask why - or better asked, why not?

Froggen and Dexter help us design new products

Why stop at gamers that play a MOBA style game? Why not ask the larger group of gamers in the world? Every gamer has their own hardware preferences and combination of games they play, so it would be silly for us to ignore the rest of our users. I want to understand what our gamers need, use, and have a desire for, then drive those changes into our products. To do this I am starting a series of surveys on gaming accessories. Even for gamers who prefer to build their own PC, we can still make a difference by getting their feedback and ideas for gear they can not build themselves, but have to look to the hardware manufacturers to make for them. It would be awesome to hear from you, so please take the survey in the link below.

The link below is for gaming mice. In my next post I will discuss the results of the mouse survey and give a new survey regarding a different accessory. 

https://www.surveymonkey.com/r/P9KG9YH - Gaming mouse survey (About 5-10 minutes).

What do you think about Lenovo and gaming? Leave any comments you have below.